- (518) 741-4200
- info@innovateITcarwash.com
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OPERATOR-DRIVEN
CAR WASH EQUIPMENT
Transform your car wash into a profit powerhouse with our operator-driven solutions
Maximize Uptime
Premium componentry and stainless steel construction minimize maintenance and maximize uptime
Maximize Quality
Industry-leading technology helps you deliver consistent, repeatable quality to your customers
Maximize Profitability
Increase, your efficiency, streamline your operation, and maximize your profitability
FEATURED SESSION
Sunday, April 27 | 10-11am
The Efficiency Edge
Winning Strategies to Cut Water and Labor Expenses Now
In this session, you'll learn to:
Rethink your approach to reclaim
Discover why more isn’t always better, and how smarter filtration reduces maintenance, downtime, and operating costs
Go prep-less with confidence
Learn how modern prep-less strategies reduce labor demands while delivering consistent, high-quality results every time
Deliver consistent, repeatable quality
Give your customers a better wash with reliable performance, fewer issues, and a smoother experience from start to finish
Speakers
Tom Hoffman Jr.
CEO Hoffman innovateIT & Hoffman Car Wash
Nathan Bertsch
Chief Idea Officer
Express Carwash Equipment
Kevin Zalaznik
VP of Marketing
Hoffman innovateIT & Hoffman Car Wash
SPARK SESSION
Saturday, April 26 | 2:30-3pm
Beyond The Wash w/ Tom Hoffman Jr.
Virtual Tour & Expert Insights on Car Wash Design & Operations
In this session, you'll learn to:
Design smarter tunnels
See how real-world layout and equipment decisions directly impact throughput, customer experience, and operational flow
Run a more efficient operation
Learn proven strategies to improve speed, quality, and consistency from a real-world tunnel built for high volume
Make confident business decisions
Get practical advice from Tom Hoffman Jr. on scaling your wash, choosing equipment, and avoiding costly missteps
Speaker
Tom Hoffman Jr.
CEO
Hoffman innovateIT & Hoffman Car Wash
PITCH SESSIONS
Saturday, April 26 | 1:15-1:35pm
Solving Reclaim Headaches
Minimize Odor, Reduce Maintenance & Improve Water Quality
In this session, you'll learn to:
Understand what makes a smarter reclaim system
Explore how true filtration, peroxide dosing, and system design work together to reduce downtime and improve water quality
Identify the biggest reclaim paint points
Understand how odor, nozzle clogs, and constant maintenance affect daily operations and customer experience
See how better reclaim means better operations
See how the right reclaim system simplifies maintenance, increases uptime, and creates a better experience for your team and your customers
Speaker
Gavin Klami
Product Development Manager
Hoffman innovateIT
Saturday, April 26 | 1:15-1:35pm
The Prep-less Advantage
Reduce Labor, Cut Costs & Boost Profits
In this session, you'll learn to:
Reduce labor without cutting corners
Learn how a prep-less model reduces labor costs while still delivering the consistency your customers expect
Serve more customers in less time
Boost throughput by simplifying your wash process and keeping vehicles moving without added prep steps
Increase profits with a smoother operation
See how prep-less strategies minimize daily disruptions, improve team efficiency, and drive long-term profitability
Speaker
Shane Groff
National Sales Director
Hoffman innovateIT
Scratch & Win
At Booth 1273
Stop by our booth for your chance to win a $100 Visa Gift Card!
Visit us at Booth 1273 to get your scratch-off card
Scratch all 3 spots — reveal 3 “Winner” spots and win a $100 Visa Gift Card instantly
- Not an instant winner? Enter our second-chance drawing for a bonus prize!
User-friendly chemical delivery system designed to maximize coverage and minimize waste
Produce clean, odor-free reclaim water with less maintenance, fewer clogs, and minimal system requirements
Deliver high-quality RO spot-free water without the need for external storage tanks
The original follow-along wheel blaster trusted by the leading high-volume car wash operators
Durable, customizable, oscillating high-pressure arch engineered to minimize manual prepping
Power your wash with a compact, reliable MCC built for safety and simplified operation
Control your wash with a clean, professional podium built for durability, visibility, and operator ease
Purpose-built innovations designed to enhance efficiency, precision, and customer satisfaction
Trusted By
OUR TEAM
Tom Hoffman Jr.
CEO
Joe Lawless
Sales Leader
Shane Groff
National Sales Director
Zac Myers
Northeast Regional Sales Manager
Scott Krissel
Southeast Regional Sales Manager
Alec Shaffer
Western Regional Sales Manager
Stefan Casey
General Manager
Gavin Klami
Product Development Manager
Dan St-Jacques
Marketing Manager
We're Car Wash Operators First
Reliable Car Wash Equipment Designed by Operators for Operators
You face the daily frustration of unreliable car wash equipment that strains your resources and impacts your service quality.
At Hoffman innovateIT Car Wash Equipment, we know that every minute of downtime translates into lost revenue.
Our solutions, shaped by over 50 years of hands-on experience as both operators and industry leaders, provide the durability, efficiency, and consistency you need.
Say goodbye to costly maintenance and hello to streamlined operations.
Our easy-to-use equipment is built to deliver the quality results your customers expect, while enhancing your profitability.
Let us support you in overcoming the challenges of car wash operation.