5 Tips To Elevate Your Brand
Nurturing and developing your brand doesn’t have to be complicated. Here are are 5 tips to elevate your brand from Kevin Zalaznik, Director of Marketing for Hoffman Car Wash & Hoffman Development.
1.) Establish Brand Standards
Whether it’s done by your own internal marketing team or an agency, developing brand standards ensures aesthetic consistency across your locations.
2.) Evaluate Your Facilities
What do customers see from the moment they enter your property until the moment they exit? Everything from the cleanliness of your locations to your signage to your landscaping contributes to the customer experience.
“Our buildings are part of our brand. They’re easily recognizable, but they also have to match the quality of the service; they have to portray to the customer the quality that they’re going to get…Let’s say there’s a Coke bottle sitting on the ground next to the trash can – just picking that up and throwing it away is marketing that your property is clean. A clean, well-maintained property is an indication to a customer of how the establishment is run.”
3.) Focus On Training
One of the best ways to connect your brand with a dependable quality of service is through the training process. In theory your employees should be able to transition seamlessly between locations, assuming they offer the same services. Implementing a uniform training process helps provide your customers with a predictable experience.
4.) Get Involved In Your Community
5.) Utilize Social Proof
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