1.) Establish Brand Standards
Whether it’s done by your own internal marketing team or an agency, developing brand standards ensures aesthetic consistency across your locations.
2.) Evaluate Your Facilities
What do customers see from the moment they enter your property until the moment they exit? Everything from the cleanliness of your locations to your signage to your landscaping contributes to the customer experience.
“Our buildings are part of our brand. They’re easily recognizable, but they also have to match the quality of the service; they have to portray to the customer the quality that they’re going to get…Let’s say there’s a Coke bottle sitting on the ground next to the trash can – just picking that up and throwing it away is marketing that your property is clean. A clean, well-maintained property is an indication to a customer of how the establishment is run.”
3.) Focus On Training
One of the best ways to connect your brand with a dependable quality of service is through the training process. In theory your employees should be able to transition seamlessly between locations, assuming they offer the same services. Implementing a uniform training process helps provide your customers with a predictable experience.
4.) Get Involved In Your Community
5.) Utilize Social Proof
Learn about innovateIT’s all-new Reclaim Water Treatment System and its ability to produce high-quality, odorless reclaim water while saving you on water, electrical and chemical usage.
innovateIT’s Reverse Osmosis Spot-Free Rinse System utilizes revolutionary R.O. ‘Flow on Demand’ technology that automatically adjusts R.O. production to match wash volume.
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The continued rapid growth of the car wash industry and the increase in competition now make maximizing your marketing efforts more important than ever.
Here are five tips from International Car Wash Association’s Editor-In-Chief and Brand Officer Matt DeWolf on how to make the most of your marketing.
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Simoniz Northeast Sales Director Al West joins the Modern Car Wash Podcast to provide some insights on how operators can get the most out of the chemicals in their washes. With over 3 decades of experience in the car wash business and 25 years with Simoniz, Al is truly a chemical guru committed to getting operators dialed in.
International Car Wash Association (ICA) Editor-In-Chief and Brand Officer Matt DeWolf joins the podcast, sharing his extensive knowledge on all things marketing.
The CAR WASH Magazine Live host covers everything from content strategy to mapping the customer journey to leveraging data, and everything in between.
Looking to start a car wash or expand your existing business? Here are 5 helpful tips to grow your car into a successful business.
Modern Car Wash Podcast’s first-ever guest Tom Hoffman Jr. returns! The Hoffman Car Wash CEO discusses the Company’s newest express exterior location, as well as what the future holds for Hoffman Car Wash and innovateIT Car Wash Equipment.
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