1.) Establish Brand Standards
Whether it’s done by your own internal marketing team or an agency, developing brand standards ensures aesthetic consistency across your locations.
2.) Evaluate Your Facilities
What do customers see from the moment they enter your property until the moment they exit? Everything from the cleanliness of your locations to your signage to your landscaping contributes to the customer experience.
“Our buildings are part of our brand. They’re easily recognizable, but they also have to match the quality of the service; they have to portray to the customer the quality that they’re going to get…Let’s say there’s a Coke bottle sitting on the ground next to the trash can – just picking that up and throwing it away is marketing that your property is clean. A clean, well-maintained property is an indication to a customer of how the establishment is run.”
3.) Focus On Training
One of the best ways to connect your brand with a dependable quality of service is through the training process. In theory your employees should be able to transition seamlessly between locations, assuming they offer the same services. Implementing a uniform training process helps provide your customers with a predictable experience.
4.) Get Involved In Your Community
5.) Utilize Social Proof
In the latest episode of the Modern Car Wash podcast, co-hosts Kevin Zalaznik and Shane Groff are joined by FasterLines Founder & CEO Rob Meng. Join us as Rob delves into the realm of speed, convenience, and service, and how they are connected in the car wash experience.
In the latest episode of the Modern Car Wash podcast, co-hosts Kevin Zalaznik and Shane Groff are joined by FasterLines Founder & CEO Rob Meng. Join us as Rob delves into the realm of speed, convenience, and service, and how they are connected in the car wash experience.
Splash Carwash (Arksansas) President and CEO Paul Stagg joins hosts Kevin Zalaznik on the latest episode of the Modern Car Wash Podcast. Watch as Paul shares invaluable insights on his experience in the industry, establishing a brand identify, managing family involvement in the business, expansion strategies, labor management, and more.
Third-generation car washer Glen Sheeley joins hosts Kevin Zalaznik and Shane Groff on the podcast this week. Born with soap in his blood, Glen discusses going from car wash operator to installer, and the changes he’s seen in the industry.
innovateIT’s new General Manager Stefan Casey joins hosts Kevin Zalaznik and Shane Groff to discuss his transition from the world of robotics to the car wash industry. The group tackles the importance of automation, supply chain challenges, and more, including the next shows you should binge.
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innovateIT’s Reclaim Water Treatment System has been engineered to address three major reclaim challenges: odors, water usage, and clogged nozzles.
Learn about innovateIT’s all-new Reclaim Water Treatment System and its ability to produce high-quality, odorless reclaim water while saving you on water, electrical and chemical usage.
Learn about innovateIT’s all-new Reclaim Water Treatment System and its ability to produce high-quality, odorless reclaim water while saving you on water, electrical and chemical usage.
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