Simoniz Northeast Sales Director Al West joins the Modern Car Wash Podcast to provide some insights on how operators can get the most out of the chemicals in their washes. With over 3 decades of experience in the car wash business and 25 years with Simoniz, Al is truly a chemical guru committed to getting operators dialed in.
5 Tips To Maximize Your Marketing
1.) Establish Your Vision For Your Brand
Number one – you’ve got to know who you are as a company and as an organization. Who do you want to be when you grow up? Do you have that vision set in place so that you can go back and say, ‘That does or doesn’t really align with where we want to be’…You’ve also got to know your customers. Who are you trying to attract to your business? What’s the demographic that you’re going after?
2.) Outline Your Plan
It all starts with making a plan; it might be an annual plan, a quarterly or a monthly plan. There might be variations of that, but you have to start somewhere. Map out what you’re doing and make sure that you’ve got a visual representation of that. From there, you can determine where you’ll need to start applying resources.
3.) Set Up Your First Party Data Infrastructure & Measurements of Success
No matter what size of operation we are, we need to be really intentional with how we plan on using fist party data…How are we using that data to make the customer experience or the customer journey better?
I think that one of the biggest traps that we get into when it comes to measuring results is that we try to measure everything. We try to have 15 different KPIs that are going to indicate success…Pick a couple of things that are important to you and your vision, and use those to drive your decisions.
4.) Collect Your Data
5.) Test, Test, Test
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International Car Wash Association (ICA) Editor-In-Chief and Brand Officer Matt DeWolf joins the podcast, sharing his extensive knowledge on all things marketing.
The CAR WASH Magazine Live host covers everything from content strategy to mapping the customer journey to leveraging data, and everything in between.