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Modern Car Wash Podcast S2E2: Bob Hodge

A pioneer and an innovator in the car wash industry, Bob Hodge discusses his 50 years in the car wash business. The ICA Hall of Famer covers everything from the his start in the car wash business, to the inspiration for his first conveyor to his love of karaoke.

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5 Tips To Maximize Your Marketing

The continued rapid growth of the car wash industry and the increase in competition now make maximizing your marketing efforts more important than ever.

Here are five tips from International Car Wash Association’s Editor-In-Chief and Brand Officer Matt DeWolf on how to make the most of your marketing.

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Al West

Modern Car Wash Podcast S2E10 – Al West

Simoniz Northeast Sales Director Al West joins the Modern Car Wash Podcast to provide some insights on how operators can get the most out of the chemicals in their washes. With over 3 decades of experience in the car wash business and 25 years with Simoniz, Al is truly a chemical guru committed to getting operators dialed in.

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Modern Car Wash Podcast S2E9 – Matt DeWolf

International Car Wash Association (ICA) Editor-In-Chief and Brand Officer Matt DeWolf joins the podcast, sharing his extensive knowledge on all things marketing.

The CAR WASH Magazine Live host covers everything from content strategy to mapping the customer journey to leveraging data, and everything in between.

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