
+88% Car Volume After Strategic Tunnel Remodel at Hoffman Car Wash
How a targeted remodel helped Hoffman Car Wash increase car volume by 88% without expanding the building footprint.
Have you ever heard of “the internet of things? It’s the concept that all individual components work on a single network. Your car wash is one giant information technology system made up of thousands of micro-systems.
A computer is controlling almost every piece — if not all — of equipment in your tunnel. So why are you using different operating systems to operate your equipment? You have an ABC Brand controller for that piece of equipment, and you have an XYZ Brand controller for this device. It’s like driving a different car depending on the width of the highway.
Since innovateIT was born and bred on — you guessed it — innovation, programming is one of our specialties.
“We’re always looking at new control systems and sensors,” said Hoffman Development/innovateIT CEO Tom Hoffman Jr. “Things are improving in electronics and control systems and computers. When you see all these individual things [outside of the industry], because of our experience, we can relate it to a carwash process, which is really a factory producing clean cars.
So we come up with these ideas because of our experience and incorporate them into the wash process, especially if we can improve the quality or the safety or the customer experience.”
innovateIT’s control systems do play nicely in the sandbox with other kids. They a specifically designed to be integrated with other manufacturer’s equipment.
“Even some of the world’s best operators pick and choose different pieces of equipment from different manufacturers,” said Director of Product Development Shane Groff. “They piecemeal their tunnels together because they like this piece of equipment and will put it next to that piece of equipment. Then they run into a situation where they have three, four, or five different systems and have to figure out how to get them to communicate together and get them to run efficiently together.”
Using this model, Hoffman Car Wash, for example, controls its heat, air conditioning, air compressors, tunnel arches, vacuums, etc., all from one system.
“Whenever we write code, we make it to design it so it can work with a wraparound from AVW or a wraparound from Sonny’s,” Groff said. These companies build some fabulous equipment, and we make control systems that can enhance the performance and take them to the next level.”
To find out more information or to get started with innovateIT’s control system, email shaneg@innovateITcarwash.com or call (518) 741-4200.

How a targeted remodel helped Hoffman Car Wash increase car volume by 88% without expanding the building footprint.
Michael MacDowell, CEO of Momentum Car Wash Specialists, joins Ask the Expert to discuss what it takes to scale car washes efficiently without creating the bottlenecks that slow growth and impact performance. From site planning and throughput to faster build timelines, reclaim systems, and optimizing existing locations, Michael shares insights on the operational decisions that drive long-term scalability and customer experience.

What makes a car wash site successful? Aaron Green (Focused Car Wash Solutions) breaks down the design decisions, operational strategies, and common mistakes that impact customer experience, efficiency, and long-term results.

Join Hoffman innovateIT at The Car Wash Show 2026 to explore operator-driven equipment and gain practical insights on improving performance. Visit Booth 1533 and attend our education sessions to learn how to deliver consistent results, reduce costs, and grow with confidence.

What makes a car wash site successful? Aaron Green (Focused Car Wash Solutions) breaks down the design decisions, operational strategies, and common mistakes that impact customer experience, efficiency, and long-term results.

Chris Bossa, Chris Bossa, Technical Innovation Manager at Simoniz, breaks down how chemistry, water, and system design influence car wash performance and cost. This episode of Ask The Expert explores how operators can improve results while running more efficient, cost-effective operations.

In this episode of Ask the Expert, Shane Robb, Director of Operations at Sudsy Salmon in Alaska, shares insights on running high-performing car washes in extreme climates, evaluating equipment, and maintaining performance through consistent operations and maintenance.

Customers evaluate wash quality from inside the car, but inconsistent results often stem from how chemistry is delivered under real operating conditions.

Tired of dealing with wasted product, inconsistent dilutions, and a cluttered chemical delivery setup?
In this education session, you’ll see how dispenseIT Gen2, redesigned with input from operators and our own washes, helps you simplify your backroom, reduce waste, and take control of your chemical delivery system.

Chemical delivery systems are the backbone of a successful car wash, but too often they waste product, cause downtime, and create customer inconsistency. The dispenseIT Gen2 was redesigned directly from operator feedback to solve those problems, with built-in test points, simplified service access, and a cleaner, more compact layout.

Reclaim systems have become essential for car wash operations — not just for sustainability, but for substantial cost savings. In this article, we explore how reclaim systems reduce water usage, break down real-world savings scenarios, and highlight how the Hoffman innovateIT Reclaim System delivers reliable, operator-friendly performance.

Join Tom Hoffman Jr. for an exclusive walkthrough of Hoffman Car Wash in Halfmoon, NY, and see how top-tier equipment, layout, and processes come together to drive volume and quality.
Chemical Delivery System
Water Treatment System
Spot-Free Rinse System
High-Pressure Pump Station
Conveyor Hydraulic Unit
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