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2024 Northeast Regional Carwash Convention

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innovateIT x NRCC

BOOTH 313

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Revolutionize Your Wash

BUILT BY CAR WASH OPERATORS

FOR CAR WASH OPERATORS

As car wash operators with over 50 years of experience we understand how the quality of your equipment can impact your business.

We know the importance of having durable equipment that delivers consistent, repeatable quality.

That’s why we set out to design and develop smarter & stronger solutions that are built to last.

Minimize Downtime

Premium componentry and stainless steel construction minimize maintenance and downtime

Maximize Quality

Industry-leading technology helps you deliver consistent, repeatable quality to your customers

Maximize Profitability

Increase, your efficiency, streamline your operation, and maximize your profitability

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dispenseIT

chemical delivery system

User-friendly chemical delivery system designed to maximize coverage and minimize waste

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Reclaim

water treatment system

Produce high-quality, odorless reclaim water while minimizing chemical usage and maintenance

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Reverse Osmosis

spot-free rinse system

Produce high-quality RO spot-free water without the need for external storage tanks

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MCC

motor control center

Industry-leading reliability, serviceability and adaptability to simplify operations while maximizing performance 

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washIT

tunnel controller

Integrate all of your wash’s most essential controls into one proven system

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blastIT

high-pressure prep arch

Durable, customizable, oscillating high-pressure arch engineered to minimize manual prepping

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wheelblastIT

follow-along wheel cleaner

The original follow-along wheel blaster trusted by the leading high-volume car wash operators

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Podium

loading-area podium

All-in-one solution to control your car washes most important systems and maximize efficiency

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NRCC SPECIAL

LIMITED TIME  //  HURRY! Offer ends Oct. 31, 2024

15 % Off

ALL EQUIPMENT ORDERS

+ FREE WAND HOLDER
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2024 Keynote Speaker

Will Guidara

Sponsored by Hoffman innovateIT

Will Guidara is the author of the national bestseller “UNREASONABLE HOSPITALITY,” which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.

He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants and Made Nice in New York City. 

While running Eleven Madison Park, Guidara discovered the remarkable power of giving people more than they expect, and used this idea of Unreasonable Hospitality to turn a struggling two-star brasserie into the #1 restaurant in the world. 

Motor Control Centers

Motor Control Center

Dan St-Jacques

Industry-Leading Motor Control Centers for Car Washes of all Sizes

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Motor Control Center

UL508A Certified

Your motor control centers feature a robust and precise design and a UL508a certified fabrication

Customize, user, profile, Account, Cog, Gear

Designed For You

Customized to your equipment and designed to meet your specific needs

hand, settings, equalizer, seo, manual settings, User Setup, custom settings,

Multiple Configurations

Available with motor starters or VFDs. VFDs can be configured with Ethernet or Modbus communication

Key Features

Artboard 2

Easy Installation

All wiring is completed to a terminal strip for easy and cost-effective installation

Safety First

Each circuit comes equipped with a lockable disconnect for service and safety

Room To Grow

Designed with the ability to expand for future upgrades

Made In The USA

All innovateIT products are designed, tested, manufactured, and shipped from our headquarters in Albany, NY

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Motor Control Center Cabinet
Motor Control Center
Motor Control Center
Motor Control Center

Specs

• Available in 208, 230, 240 and 480 volt configurations

Available with innovateIT washIT tunnel controller

  • Remotely monitor faults, amperage, voltage and pressures
  • Monitor overload status 
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Unlimited Car Wash Programs: 5 Areas To Evaluate

unlimited washing

Unlimited Car Wash Programs: 5 Areas To Evaluate

unlimited washing
Over the last 10 years the car wash industry has increasingly shifted to an emphasis on unlimited washing programs, which also presents challenges. An increased reliance on unlimited car washing means more demands on your facilities, your staff, and your equipment. Here are 5 areas to evaluate as you look to scale your unlimited membership.

1.) Pricing Your Product

Many operators will turn to discounting their Unlimited programs to attract new customers with a promotions that look something like ‘Buy a single wash today, you’ll be enrolled in the unlimited program for three months for free.’ There’s nothing inherently wrong with discounting the program, as your main goal is to build a habit within a customer. However, your pricing doesn’t ultimately determine who will enroll, or stay enrolled, in your program.
How you price your product is marketing…What are you doing by discounting? You’re driving traffic, but in a way are you de-valuing your product? If price was all that was important to people then no one would drive BMWs or Lexus. The most important thing is the value that you provide your customer. If you can actually provide a quality service and prove to your customers you’re worth $29 per month or whatever you’re charging, then the price isn’t even a consideration.
 
-Kevin Zalaznik / Director of Marketing, Hoffman Car Wash

2.) Sizing Your Sites

As you add additional locations or grow your Unlimited program at your existing stores, it’s imperative that you consider the physical layout of your locations from the property size to the equipment room. 
With our unlimited program we’re washing so many more cars now. We need bigger pieces of property. We need bigger tunnels so we can wash more cars per hour and so we can accommodate more equipment. Then because we need more equipment, we need more space in our equipment room. In the end, more space makes it easier to work in those locations from a maintenance standpoint, while also helping provide our customers with a better wash experience.
 
-Tom Hoffman Jr. / CEO, Hoffman Car Wash

3.) Labor & Automation

There’s only two real solutions to continue processing cars consistently and efficiently as volume increases: add additional labor or add more equipment and rely on automating more of the wash process. 
With minimum wage rising and the labor market in its current state, we know we’re going to need to wash cars more efficiently with less labor. That means we have to automate the tunnel and install more equipment. We need to be able clean the car as well as we used to with far fewer employees than we used to have.
 
-Tom Hoffman Jr. / CEO, Hoffman Car Wash

4.) IT Systems

More members means storing more data. Car washes have evolved into information technology companies and data warehouses. An IT department has become essential not only because of the increasingly sophisticated equipment and reliance on automation, but also because of the amount of data that operators need to keep secure.
If you’re just hoping and praying that your point-of- sale company is going to ensure your network is secure that’s a recipe for disaster. That’s out of the POS’s scope. It’s about taking ownership of what’s yours. The system is yours. The network is yours. You’re storing a ton of of sensitive information including payment information, customer records, as well as employee information. It’s the operator’s responsibility to ensure they have the systems in place to secure those items.
 
AJ Davison / Director of IT, Hoffman Car Wash

5.) Evaluating Your Equipment

An increase in unlimited membership coincides with an increase in volume, which means you must evaluate the durability of your equipment.
Today, the wash volume of the average operator would’ve been considered high volume 10 years ago. Now with the increase of unlimited washing, high-volume stores can be washing 4-600,000 cars a year. If you wash 600,000 cars in one year or a hundred thousand cars over six years, the demand on your equipment is not the same. As volume increases you have to evaluate the durability of your equipment. Can you provide consistent, repeatable quality? Can your equipment withstand the increased volume? You don’t want to be retooling your wash bay every year, so you need to be outfitting your tunnel with equipment that can handle the demand. 
 
Shane Groff / Director of National Sales & Innovation, innovateIT

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Hoffman Car Wash

Nurturing and developing your brand doesn’t have to be complicated. Here are are 5 tips to elevate your brand from Kevin Zalaznik, Director of Marketing for Hoffman Car Wash & Hoffman Development.

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