2024 Northeast Regional Carwash Convention

BOOTH 313

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Visit Our Booth

See Our Equipment

Revolutionize Your Wash

BUILT BY CAR WASH OPERATORS

FOR CAR WASH OPERATORS

As car wash operators with over 50 years of experience we understand how the quality of your equipment can impact your business.

We know the importance of having durable equipment that delivers consistent, repeatable quality.

That’s why we set out to design and develop smarter & stronger solutions that are built to last.

Minimize Downtime

Premium componentry and stainless steel construction minimize maintenance and downtime

Maximize Quality

Industry-leading technology helps you deliver consistent, repeatable quality to your customers

Maximize Profitability

Increase, your efficiency, streamline your operation, and maximize your profitability

User-friendly chemical delivery system designed to maximize coverage and minimize waste

Produce high-quality, odorless reclaim water while minimizing chemical usage and maintenance

Produce high-quality RO spot-free water without the need for external storage tanks

Industry-leading reliability, serviceability and adaptability to simplify operations while maximizing performance

Integrate all of your wash’s most essential controls into one proven system

Durable, customizable, oscillating high-pressure arch engineered to minimize manual prepping

The original follow-along wheel blaster trusted by the leading high-volume car wash operators

All-in-one solution to control your car washes most important systems and maximize efficiency

NRCC SPECIAL

LIMITED TIME // HURRY! Offer ends Oct. 31, 2024

+ FREE WAND HOLDER

2024 Keynote Speaker

Will Guidara

Modern Car Wash Podcast S2E2: Bob Hodge

A pioneer and an innovator in the car wash industry, Bob Hodge discusses his 50 years in the car wash business. The ICA Hall of Famer covers everything from the his start in the car wash business, to the inspiration for his first conveyor to his love of karaoke.

Modern Car Wash Podcast

Modern Car Wash Podcast S2E1: Mary Ellen Olenyk

Hoffman Development Director of Human Resources Mary Ellen Olenyk sits down for the first episode of Season 2 of the Modern Car Wash Podcast to discuss staffing, training, navigating COVID and today’s labor market.

Motor Control Centers

Dan St-Jacques

Industry-Leading Motor Control Centers for Car Washes of all Sizes

UL508A Certified

Your motor control centers feature a robust and precise design and a UL508a certified fabrication

Designed For You

Customized to your equipment and designed to meet your specific needs

Multiple Configurations

Available with motor starters or VFDs. VFDs can be configured with Ethernet or Modbus communication

Key Features

Easy Installation

All wiring is completed to a terminal strip for easy and cost-effective installation

Safety First

Each circuit comes equipped with a lockable disconnect for service and safety

Room To Grow

Designed with the ability to expand for future upgrades

Made In The USA

All innovateIT products are designed, tested, manufactured, and shipped from our headquarters in Albany, NY

Need More Info?

Product Gallery

Specs

Electric

• Available in 208, 230, 240 and 480 volt configurations

Additional Features

Available with innovateIT washIT tunnel controller

Remotely monitor faults, amperage, voltage and pressures
Monitor overload status

Unlimited Car Wash Programs: 5 Areas To Evaluate

Over the last 10 years the car wash industry has increasingly shifted to an emphasis on unlimited washing programs, which also presents challenges. An increased reliance on unlimited car washing means more demands on your facilities, your staff, and your equipment. Here are 5 areas to evaluate as you look to scale your unlimited membership.

1.) Pricing Your Product

Many operators will turn to discounting their Unlimited programs to attract new customers with a promotions that look something like ‘Buy a single wash today, you’ll be enrolled in the unlimited program for three months for free.’ There’s nothing inherently wrong with discounting the program, as your main goal is to build a habit within a customer. However, your pricing doesn’t ultimately determine who will enroll, or stay enrolled, in your program.

How you price your product is marketing…What are you doing by discounting? You’re driving traffic, but in a way are you de-valuing your product? If price was all that was important to people then no one would drive BMWs or Lexus. The most important thing is the value that you provide your customer. If you can actually provide a quality service and prove to your customers you’re worth $29 per month or whatever you’re charging, then the price isn’t even a consideration.

-Kevin Zalaznik / Director of Marketing, Hoffman Car Wash

2.) Sizing Your Sites

As you add additional locations or grow your Unlimited program at your existing stores, it’s imperative that you consider the physical layout of your locations from the property size to the equipment room.

With our unlimited program we’re washing so many more cars now. We need bigger pieces of property. We need bigger tunnels so we can wash more cars per hour and so we can accommodate more equipment. Then because we need more equipment, we need more space in our equipment room. In the end, more space makes it easier to work in those locations from a maintenance standpoint, while also helping provide our customers with a better wash experience.

-Tom Hoffman Jr. / CEO, Hoffman Car Wash

3.) Labor & Automation

There’s only two real solutions to continue processing cars consistently and efficiently as volume increases: add additional labor or add more equipment and rely on automating more of the wash process.

With minimum wage rising and the labor market in its current state, we know we’re going to need to wash cars more efficiently with less labor. That means we have to automate the tunnel and install more equipment. We need to be able clean the car as well as we used to with far fewer employees than we used to have.

-Tom Hoffman Jr. / CEO, Hoffman Car Wash

4.) IT Systems

More members means storing more data. Car washes have evolved into information technology companies and data warehouses. An IT department has become essential not only because of the increasingly sophisticated equipment and reliance on automation, but also because of the amount of data that operators need to keep secure.

If you’re just hoping and praying that your point-of- sale company is going to ensure your network is secure that’s a recipe for disaster. That’s out of the POS’s scope. It’s about taking ownership of what’s yours. The system is yours. The network is yours. You’re storing a ton of of sensitive information including payment information, customer records, as well as employee information. It’s the operator’s responsibility to ensure they have the systems in place to secure those items.

AJ Davison / Director of IT, Hoffman Car Wash

5.) Evaluating Your Equipment

An increase in unlimited membership coincides with an increase in volume, which means you must evaluate the durability of your equipment.

Today, the wash volume of the average operator would’ve been considered high volume 10 years ago. Now with the increase of unlimited washing, high-volume stores can be washing 4-600,000 cars a year. If you wash 600,000 cars in one year or a hundred thousand cars over six years, the demand on your equipment is not the same. As volume increases you have to evaluate the durability of your equipment. Can you provide consistent, repeatable quality? Can your equipment withstand the increased volume? You don’t want to be retooling your wash bay every year, so you need to be outfitting your tunnel with equipment that can handle the demand.

Shane Groff / Director of National Sales & Innovation, innovateIT

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Webinar: Reclaim Your Water and Your Profits

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Setting Up Your Car Wash For Success: Reducing Labor Costs and Enhancing Quality

In this blog, we explore how automating the prepping process in your car wash can reduce labor costs and enhance quality. We’ll discuss the impact of the time on task effect, compare human versus machine prepping, and provide key considerations for selecting durable, low-maintenance, and efficient automated equipment. Learn how to achieve consistent, top-notch results while managing rising labor costs and improving operational efficiency.

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Webinar: The Bottom Line Boost

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Bottom Line Boost: Converting to Prep-Less

In this blog, we’ll dive into how moving to a prep-less model can save you time and money while still producing consistent quality.

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Modern Car Wash Podcast S3E9 – Zac Myers

Former Hoffman Car Wash Manager and current Hoffman innovateIT Sales Development Representative Zac Myers delves into how his hands-on experience has been crucial in understanding customer needs, the challenges operators face, and troubleshooting equipment in real-time.

More »

Troubleshooting Tips: Why Isn’t Your Conveyor Stopping After The Last Wash?

In this blog, we provide insight into reasons behind the unexpected continuation of conveyors even after the last wash. We’ll also provide valuable troubleshooting tips for a seamless car wash experience.

More »

Troubleshooting Tips for Conveyor Chain Slips

In this troubleshooting guide, we highlight potential causes and offer a few practical solutions to conveyor chains popping off the drive sprocket.

More »

Modern Car Wash Podcast S3E8 – Anne Mauler

Anne Mauler, the VP of Marketing for Soapy Joe’s (San Diego, CA) joins host Kevin Zalaznik on the latest episode of the Modern Car Wash Podcast, providing insights on everything from marketing a new location to employee retention.

More »

3 Helpful Tips For Chemical Delivery Systems

In this blog, we take a deep dive into three tips for common issues operators face with their chemical delivery systems: back pressure, chemical dilution, and inconsistent chemical application.

More »

Modern Car Wash Podcast S3E7 – Jake Collison

Simoniz’s Jake Collison has spent over two decades in car washes. In this episode, Jake dives into the evolution of car wash products, Simoniz’s commitment to quality and innovation, and how Simoniz collaborates with car wash operators to meet their specific needs and challenges.

More »

Modern Car Wash Podcast S3E6 – Suzanne Stansbury

Suzanne Stansbury, the Education Chair for the Northeast Regional Carwash Convention (NRCC) and the editor/publisher of Northeast Carwasher Magazine, joins the podcast to preview the 2023 NRCC.

More »

Modern Car Wash Podcast S3E5 – Chris Michael

Chris Michael, CEO of Express Carwash in Kansas City joins the podcast this week, providing valuable insights into maximizing profitability of your car wash, leveraging data for success, and the future of the car wash industry. Learn how Express went from operating locations to building car washes, and how they’re now helping other operators thrive.

More »

blog unlimited

5 Tips To Elevate Your Brand

Nurturing and developing your brand doesn’t have to be complicated. Here are are 5 tips to elevate your brand from Kevin Zalaznik, Director of Marketing for Hoffman Car Wash & Hoffman Development.

Modern Car Wash Podcast S1E9: Kevin Zalaznik

Hoffman Development Director of Marketing Kevin Zalaznik shifts from host to guest on the latest episode of the Modern Car Wash Podcast, discussing the always evolving world of car wash marketing.

innovateIT Car Wash Equipment & Solutions

Operator-Driven
Car Wash Equipment

We build reliable, high-performance car wash equipment to help you maximize uptime, boost profits, and deliver a superior wash experience, without compromise

Innovation

Durability

Expertise

Built By Car Wash Operators, For Car Wash Operators

Equipment For Operators
Who Expect More

As operators ourselves, we understand that outfitting your tunnel is a major investment, , and choosing the right equipment is essential to your success. That’s why we design reliable, high-performance solutions to help you maximize uptime, boost profits, and deliver a superior wash experience

Built For Excellence

A Partner In Your Success

Lasting Value

Withstand The Rigors Of
The Unlimited Washing World

Maximize Uptime

Minimize your time spent on maintenance thanks to premium componentry and stainless steel construction

Maximize Quality

Deliver consistent, repeatable quality to your customers with industry-leading technology

Maximize Profitability

Without constantly needing to monitor and repair equipment, you can focus on more imoprtant areas of your business

innovateIT's equipment allows us to wash cars more efficiently and safer with some advanced control systems that help put out the best quality car we've ever produced.

I purchase equipment based on a few factors: durability, design, and most importantly customer service. The innovateIT crew has been with us every step of the way and it provides immense value to our organization.

Flow pressure is a constant battle in the car wash. What the dispenseIT brings to the table is a constant and consistent flow pressure. So as an operator, you’re now getting consistent flow, consistent mixing, and consistent dispersion of your chemicals.

With innovateIT’s Motor Control Centers you get quality, durable cabinets with convenient access to VFDs and motor controls. Built-in safety, wire labels and the detailed wiring manual make it incredibly simple for operators to understand and maintain.

After one year I can say without reservation that innovateIT’s equipment was, and continues to be, the only equipment that has performed every second of every minute of every day, seven days a week without any need to reset, re-adjust, or repair. It simply performs as promised.

TRUSTED BY

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Select

Select the equipment best suited for your car wash needs

Install

Install and start maximizing the quality and profitability of your car wash

Want to learn more? Download our Product Catalog

START MINIMIZING DOWNTIME AND MAXIMIZING PROFITABILITY

Modern Car Wash Podcast S1E8: Shane Groff & Dan St-Jacques

Dan St-Jacques

innovateIT’s Director of National Sales & Innovation Shane Groff and Marketing Manager Dan St-Jacques recap their experience at the 2021 SCWA Convention & Expo in Forth Worth.

Are You Committed to Growth?

After a year where so many businesses struggled, the car wash industry remained steady and even thrived in some markets, making it an even more enticing investment opportunity. Competition continues to increase as operators look to expand and private equity investors look to capitalize.

Author: Dan St-Jacques

Visit Our Booth

See Our Equipment

Revolutionize Your Wash

BUILT BY CAR WASH OPERATORS

FOR CAR WASH OPERATORS

Minimize Downtime

Maximize Quality

Maximize Profitability

At Our Booth

dispenseIT

chemical delivery system

Reclaim

water treatment system

Reverse Osmosis

spot-free rinse system

MCC

motor control center

washIT

tunnel controller

blastIT

high-pressure prep arch

wheelblastIT

follow-along wheel cleaner

Podium

loading-area podium

NRCC SPECIAL

ALL EQUIPMENT ORDERS

2024 Keynote Speaker

Will Guidara

Sponsored by Hoffman innovateIT

Dan St-Jacques

UL508A Certified

Designed For You

Multiple Configurations

Key Features

Easy Installation

Safety First

Room To Grow

Made In The USA

Need More Info?

Product Gallery

Specs

Unlimited Car Wash Programs: 5 Areas To Evaluate

More Content You May Love

Operator-Driven Car Wash Equipment

Innovation

Durability

Expertise

Equipment For Operators Who Expect More

Built For Excellence

A Partner In Your Success

Lasting Value

Withstand The Rigors Of The Unlimited Washing World

Maximize Uptime

Maximize Quality

Maximize Profitability

TRUSTED BY

Get Started

Quote

Select

Install

Want to learn more? Download our Product Catalog

START MINIMIZING DOWNTIME AND MAXIMIZING PROFITABILITY​

Dan St-Jacques

More Content You May Love

Request More Info

DOWNLOAD OUR PRODUCT CATALOG

Request A Quote

Operator-Driven
Car Wash Equipment

Equipment For Operators
Who Expect More

Withstand The Rigors Of
The Unlimited Washing World

START MINIMIZING DOWNTIME AND MAXIMIZING PROFITABILITY