Skip to content

Day: July 28, 2021

Unlimited Car Wash Programs: 5 Areas To Evaluate

unlimited washing

Unlimited Car Wash Programs: 5 Areas To Evaluate

unlimited washing
Over the last 10 years the car wash industry has increasingly shifted to an emphasis on unlimited washing programs, which also presents challenges. An increased reliance on unlimited car washing means more demands on your facilities, your staff, and your equipment. Here are 5 areas to evaluate as you look to scale your unlimited membership.

1.) Pricing Your Product

Many operators will turn to discounting their Unlimited programs to attract new customers with a promotions that look something like ‘Buy a single wash today, you’ll be enrolled in the unlimited program for three months for free.’ There’s nothing inherently wrong with discounting the program, as your main goal is to build a habit within a customer. However, your pricing doesn’t ultimately determine who will enroll, or stay enrolled, in your program.
How you price your product is marketing…What are you doing by discounting? You’re driving traffic, but in a way are you de-valuing your product? If price was all that was important to people then no one would drive BMWs or Lexus. The most important thing is the value that you provide your customer. If you can actually provide a quality service and prove to your customers you’re worth $29 per month or whatever you’re charging, then the price isn’t even a consideration.
-Kevin Zalaznik / Director of Marketing, Hoffman Car Wash

2.) Sizing Your Sites

As you add additional locations or grow your Unlimited program at your existing stores, it’s imperative that you consider the physical layout of your locations from the property size to the equipment room. 
With our unlimited program we’re washing so many more cars now. We need bigger pieces of property. We need bigger tunnels so we can wash more cars per hour and so we can accommodate more equipment. Then because we need more equipment, we need more space in our equipment room. In the end, more space makes it easier to work in those locations from a maintenance standpoint, while also helping provide our customers with a better wash experience.
-Tom Hoffman Jr. / CEO, Hoffman Car Wash

3.) Labor & Automation

There’s only two real solutions to continue processing cars consistently and efficiently as volume increases: add additional labor or add more equipment and rely on automating more of the wash process. 
With minimum wage rising and the labor market in its current state, we know we’re going to need to wash cars more efficiently with less labor. That means we have to automate the tunnel and install more equipment. We need to be able clean the car as well as we used to with far fewer employees than we used to have.
-Tom Hoffman Jr. / CEO, Hoffman Car Wash

4.) IT Systems

More members means storing more data. Car washes have evolved into information technology companies and data warehouses. An IT department has become essential not only because of the increasingly sophisticated equipment and reliance on automation, but also because of the amount of data that operators need to keep secure.
If you’re just hoping and praying that your point-of- sale company is going to ensure your network is secure that’s a recipe for disaster. That’s out of the POS’s scope. It’s about taking ownership of what’s yours. The system is yours. The network is yours. You’re storing a ton of of sensitive information including payment information, customer records, as well as employee information. It’s the operator’s responsibility to ensure they have the systems in place to secure those items.
AJ Davison / Director of IT, Hoffman Car Wash

5.) Evaluating Your Equipment

An increase in unlimited membership coincides with an increase in volume, which means you must evaluate the durability of your equipment.
Today, the wash volume of the average operator would’ve been considered high volume 10 years ago. Now with the increase of unlimited washing, high-volume stores can be washing 4-600,000 cars a year. If you wash 600,000 cars in one year or a hundred thousand cars over six years, the demand on your equipment is not the same. As volume increases you have to evaluate the durability of your equipment. Can you provide consistent, repeatable quality? Can your equipment withstand the increased volume? You don’t want to be retooling your wash bay every year, so you need to be outfitting your tunnel with equipment that can handle the demand. 
Shane Groff / Director of National Sales & Innovation, innovateIT

More Content You May Love

Reverse Osmosis

RO ‘Flow On Demand’

innovateIT’s Reverse Osmosis Spot-Free Rinse System utilizes revolutionary R.O. ‘Flow on Demand’ technology that automatically adjusts R.O. production to match wash volume.

More »
Maximize Marketing

5 Tips To Maximize Your Marketing

The continued rapid growth of the car wash industry and the increase in competition now make maximizing your marketing efforts more important than ever.

Here are five tips from International Car Wash Association’s Editor-In-Chief and Brand Officer Matt DeWolf on how to make the most of your marketing.

More »
Al West

Modern Car Wash Podcast S2E10 – Al West

Simoniz Northeast Sales Director Al West joins the Modern Car Wash Podcast to provide some insights on how operators can get the most out of the chemicals in their washes. With over 3 decades of experience in the car wash business and 25 years with Simoniz, Al is truly a chemical guru committed to getting operators dialed in.

More »
Matt DeWolf

Modern Car Wash Podcast S2E9 – Matt DeWolf

International Car Wash Association (ICA) Editor-In-Chief and Brand Officer Matt DeWolf joins the podcast, sharing his extensive knowledge on all things marketing.

The CAR WASH Magazine Live host covers everything from content strategy to mapping the customer journey to leveraging data, and everything in between.

More »
Tom Hoffman Jr.

Modern Car Wash Podcast S2E8 – Tom Hoffman Jr.

Modern Car Wash Podcast’s first-ever guest Tom Hoffman Jr. returns! The Hoffman Car Wash CEO discusses the Company’s newest express exterior location, as well as what the future holds for Hoffman Car Wash and innovateIT Car Wash Equipment.  

More »
MCW Podcast

Modern Car Wash Podcast S2E6 – Morgan Williston

Buying Group Services Chief Operating Officer Morgan Williston joins the Mordern Car Wash Podcast to discuss how the N1 Buying Group helps independent operators and suppliers remain independent and still compete with private equity investors.

More »


Interested in using our waterjet cutting services? Complete the form to request more information. 

  • function SvgDhtupload2(props) { return /* @__PURE__ */ react.createElement("svg", dhtupload_svg_extends({ width: 54, height: 47, xmlns: "" }, props), dhtupload_svg_path || (dhtupload_svg_path = /* @__PURE__ */ react.createElement("path", { d: "M40.213 10.172c1.897.21 3.68.738 5.35 1.58a15.748 15.748 0 0 1 4.374 3.242 15.065 15.065 0 0 1 2.951 4.533c.72 1.704 1.08 3.522 1.08 5.455 0 1.827-.28 3.654-.843 5.48-.562 1.828-1.379 3.47-2.45 4.929A13.39 13.39 0 0 1 46.669 39c-1.599.948-3.452 1.458-5.56 1.528H37.26a1.62 1.62 0 0 1-1.185-.5 1.62 1.62 0 0 1-.501-1.186c0-.457.167-.852.5-1.186.334-.334.73-.5 1.186-.5h3.848c1.44 0 2.75-.37 3.926-1.108a10.851 10.851 0 0 0 3.03-2.846 13.53 13.53 0 0 0 1.95-3.9 14.23 14.23 0 0 0 .686-4.321c0-1.582-.316-3.066-.949-4.454a11.623 11.623 0 0 0-2.582-3.636 12.857 12.857 0 0 0-3.742-2.478 11.054 11.054 0 0 0-4.48-.922l-1.212-.053-.37-1.159c-.878-2.81-2.292-4.998-4.242-6.562-1.95-1.563-4.594-2.345-7.932-2.345-2.108 0-4.005.36-5.692 1.08-1.686.72-3.136 1.722-4.348 3.005-1.212 1.282-2.143 2.81-2.793 4.585-.65 1.774-.975 3.68-.975 5.718h.053l.105 1.581-1.528.264c-1.863.316-3.444 1.317-4.744 3.004-1.3 1.686-1.95 3.584-1.95 5.692 0 2.39.8 4.462 2.398 6.219 1.599 1.757 3.488 2.635 5.666 2.635h4.849c.492 0 .896.167 1.187 0 .456-.158.852-.474 1.185-.316.334-.72.501-1.212.501h-4.849a10.08 10.08 0 0 1-4.374-.975 11.673 11.673 0 0 1-3.61-2.661 13.173 13.173 0 0 1-2.478-3.9A12.073 12.073 0 0 1 0 28.301c0-2.706.755-5.148 2.266-7.326 1.511-2.178 3.444-3.636 5.798-4.374.14-2.354.658-4.542 1.554-6.562.896-2.02 2.091-3.777 3.584-5.27 1.494-1.494 3.25-2.662 5.27-3.505C20.493.422 22.733 0 25.193 0c1.898 0 3.637.237 5.218.711 1.581.475 3.004 1.151 4.269 2.03a13.518 13.518 0 0 1 3.268 3.215 18.628 18.628 0 0 1 2.266 4.216Zm-11.964 13.44 6.22 6.85c.245.247.368.537.368.87 0 .334-.123.642-.369.923l-.421.263c-.211.246-.484.343-.817.29a1.544 1.544 0 0 1-.87-.448l-3.69-4.11v16.97c0 .492-.166.896-.5 1.212-.334.316-.729.474-1.186.474-.492 0-.896-.158-1.212-.474-.316-.316-.474-.72-.474-1.212V28.25l-3.584 4.005a1.544 1.544 0 0 1-.87.448.959.959 0 0 1-.87-.29l-.42-.264c-.247-.28-.37-.588-.37-.922 0-.334.123-.624.37-.87l6.113-6.746v-.052l.421-.422a.804.804 0 0 1 .396-.29c.158-.053.307-.079.448-.079.175 0 .333.026.474.", fill: "none" }))); }
  • Should be Empty:

Subscribe To Our E-mail List

Join our mailing list and stay informed about our products and newest innovations.

Request More Info