Dan St-Jacques
Hoffman Car Wash hangIT Case Study
- (518) 741-4200
- info@innovateITcarwash.com
2024 Northeast Regional Carwash Convention
Visit Our Booth
See Our Equipment
Revolutionize Your Wash
BUILT BY CAR WASH OPERATORS
FOR CAR WASH OPERATORS
As car wash operators with over 50 years of experience we understand how the quality of your equipment can impact your business.
We know the importance of having durable equipment that delivers consistent, repeatable quality.
That’s why we set out to design and develop smarter & stronger solutions that are built to last.
Minimize Downtime
Premium componentry and stainless steel construction minimize maintenance and downtime
Maximize Quality
Industry-leading technology helps you deliver consistent, repeatable quality to your customers
Maximize Profitability
Increase, your efficiency, streamline your operation, and maximize your profitability
User-friendly chemical delivery system designed to maximize coverage and minimize waste
Produce high-quality, odorless reclaim water while minimizing chemical usage and maintenance
Produce high-quality RO spot-free water without the need for external storage tanks
Industry-leading reliability, serviceability and adaptability to simplify operations while maximizing performance
Integrate all of your wash’s most essential controls into one proven system
Durable, customizable, oscillating high-pressure arch engineered to minimize manual prepping
The original follow-along wheel blaster trusted by the leading high-volume car wash operators
All-in-one solution to control your car washes most important systems and maximize efficiency
2024 Keynote Speaker
Will Guidara
Sponsored by Hoffman innovateIT
Will Guidara is the author of the national bestseller “UNREASONABLE HOSPITALITY,” which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.
He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants and Made Nice in New York City.
While running Eleven Madison Park, Guidara discovered the remarkable power of giving people more than they expect, and used this idea of Unreasonable Hospitality to turn a struggling two-star brasserie into the #1 restaurant in the world.
Modern Car Wash Podcast S2E2: Bob Hodge
A pioneer and an innovator in the car wash industry, Bob Hodge discusses his 50 years in the car wash business. The ICA Hall of Famer covers everything from the his start in the car wash business, to the inspiration for his first conveyor to his love of karaoke.
Continue readingModern Car Wash Podcast S2E1: Mary Ellen Olenyk
Hoffman Development Director of Human Resources Mary Ellen Olenyk sits down for the first episode of Season 2 of the Modern Car Wash Podcast to discuss staffing, training, navigating COVID and today’s labor market.
Continue readingMotor Control Centers
UL508A Certified
Your motor control centers feature a robust and precise design and a UL508a certified fabrication
Designed For You
Customized to your equipment and designed to meet your specific needs
Multiple Configurations
Available with motor starters or VFDs. VFDs can be configured with Ethernet or Modbus communication
Key Features
Easy Installation
All wiring is completed to a terminal strip for easy and cost-effective installation
Safety First
Each circuit comes equipped with a lockable disconnect for service and safety
Room To Grow
Designed with the ability to expand for future upgrades
Made In The USA
All innovateIT products are designed, tested, manufactured, and shipped from our headquarters in Albany, NY
Need More Info?
Product Gallery
Specs
• Available in 208, 230, 240 and 480 volt configurations
Available with innovateIT washIT tunnel controller
- Remotely monitor faults, amperage, voltage and pressures
- Monitor overload status
Unlimited Car Wash Programs: 5 Areas To Evaluate
Unlimited Car Wash Programs: 5 Areas To Evaluate
Over the last 10 years the car wash industry has increasingly shifted to an emphasis on unlimited washing programs, which also presents challenges. An increased reliance on unlimited car washing means more demands on your facilities, your staff, and your equipment. Here are 5 areas to evaluate as you look to scale your unlimited membership.
1.) Pricing Your Product
Many operators will turn to discounting their Unlimited programs to attract new customers with a promotions that look something like ‘Buy a single wash today, you’ll be enrolled in the unlimited program for three months for free.’ There’s nothing inherently wrong with discounting the program, as your main goal is to build a habit within a customer. However, your pricing doesn’t ultimately determine who will enroll, or stay enrolled, in your program.
How you price your product is marketing…What are you doing by discounting? You’re driving traffic, but in a way are you de-valuing your product? If price was all that was important to people then no one would drive BMWs or Lexus. The most important thing is the value that you provide your customer. If you can actually provide a quality service and prove to your customers you’re worth $29 per month or whatever you’re charging, then the price isn’t even a consideration.
-Kevin Zalaznik / Director of Marketing, Hoffman Car Wash
2.) Sizing Your Sites
As you add additional locations or grow your Unlimited program at your existing stores, it’s imperative that you consider the physical layout of your locations from the property size to the equipment room.
With our unlimited program we’re washing so many more cars now. We need bigger pieces of property. We need bigger tunnels so we can wash more cars per hour and so we can accommodate more equipment. Then because we need more equipment, we need more space in our equipment room. In the end, more space makes it easier to work in those locations from a maintenance standpoint, while also helping provide our customers with a better wash experience.
-Tom Hoffman Jr. / CEO, Hoffman Car Wash
3.) Labor & Automation
There’s only two real solutions to continue processing cars consistently and efficiently as volume increases: add additional labor or add more equipment and rely on automating more of the wash process.
With minimum wage rising and the labor market in its current state, we know we’re going to need to wash cars more efficiently with less labor. That means we have to automate the tunnel and install more equipment. We need to be able clean the car as well as we used to with far fewer employees than we used to have.
-Tom Hoffman Jr. / CEO, Hoffman Car Wash
4.) IT Systems
More members means storing more data. Car washes have evolved into information technology companies and data warehouses. An IT department has become essential not only because of the increasingly sophisticated equipment and reliance on automation, but also because of the amount of data that operators need to keep secure.
If you’re just hoping and praying that your point-of- sale company is going to ensure your network is secure that’s a recipe for disaster. That’s out of the POS’s scope. It’s about taking ownership of what’s yours. The system is yours. The network is yours. You’re storing a ton of of sensitive information including payment information, customer records, as well as employee information. It’s the operator’s responsibility to ensure they have the systems in place to secure those items.
AJ Davison / Director of IT, Hoffman Car Wash
5.) Evaluating Your Equipment
An increase in unlimited membership coincides with an increase in volume, which means you must evaluate the durability of your equipment.
Today, the wash volume of the average operator would’ve been considered high volume 10 years ago. Now with the increase of unlimited washing, high-volume stores can be washing 4-600,000 cars a year. If you wash 600,000 cars in one year or a hundred thousand cars over six years, the demand on your equipment is not the same. As volume increases you have to evaluate the durability of your equipment. Can you provide consistent, repeatable quality? Can your equipment withstand the increased volume? You don’t want to be retooling your wash bay every year, so you need to be outfitting your tunnel with equipment that can handle the demand.
Shane Groff / Director of National Sales & Innovation, innovateIT
More Content You May Love
How to Build a Scalable, Repeatable Car Wash Experience
If you’re trying to grow your express car wash, consistency isn’t optional—it’s everything. Learn how to define your core offering, streamline operations, and build a scalable customer experience that keeps cars (and profits) moving.
“Your Line Is Your Sign”: How to Maximize Production and Improve Your Car Wash Process
Learn how car wash operators can streamline processes, boost throughput, and deliver a consistent customer experience by improving flow and efficiency.
Case Study: Going Prep-Less In Alaska — How Sudzy Salmon Reached 300+ Cars/Hour
See how Sudzy Salmon in Anchorage optimized a fixed-layout tunnel to go fully prep-less, hit 300+ cars/hour, and boost memberships.
Why Prep-Less Car Washes Work: Increase Throughput, Cut Labor, and Improve Quality
Manual prep adds cost and inconsistency. At Hoffman innovateIT, we’ve gone prep-less across 33 high-volume washes—improving efficiency, customer experience, and profitability. Here’s how you can do the same.
Hoffman innovateIT Expands Sales Team to Better Serve Car Wash Operators Nationwide
Hoffman innovateIT has expanded its car wash equipment sales team to strengthen support in the Southeast and Western U.S. Meet the new regional managers driving growth.
The Best of 2024: Powered By You
Discover the top products, innovations, and insights that defined 2024 —thanks to your spark and support.
Reclaim the Future: Transforming Your Car Wash with Smarter Water Solutions
Discover how reclaim systems work, their benefits for car wash operations, and how they can cut water usage, lower costs, and boost sustainability in your business.
The Operator Advantage: Why Car Wash Equipment Built by Operators Outperforms the Rest
Learn why car wash equipment built by operators, for operators, makes all the difference.
Webinar: Reclaim Your Water and Your Profits
Learn actionable strategies to enhance efficiency, reduce costs, and drive profitability for your car wash.
Setting Up Your Car Wash For Success: Reducing Labor Costs and Enhancing Quality
In this blog, we explore how automating the prepping process in your car wash can reduce labor costs and enhance quality. We’ll discuss the impact of the time on task effect, compare human versus machine prepping, and provide key considerations for selecting durable, low-maintenance, and efficient automated equipment. Learn how to achieve consistent, top-notch results while managing rising labor costs and improving operational efficiency.
Webinar: The Bottom Line Boost
Learn actionable strategies to enhance efficiency, reduce costs, and drive profitability for your car wash.
Bottom Line Boost: Converting to Prep-Less
In this blog, we’ll dive into how moving to a prep-less model can save you time and money while still producing consistent quality.
5 Tips To Elevate Your Brand
Nurturing and developing your brand doesn’t have to be complicated. Here are are 5 tips to elevate your brand from Kevin Zalaznik, Director of Marketing for Hoffman Car Wash & Hoffman Development.
Continue readingModern Car Wash Podcast S1E9: Kevin Zalaznik
Hoffman Development Director of Marketing Kevin Zalaznik shifts from host to guest on the latest episode of the Modern Car Wash Podcast, discussing the always evolving world of car wash marketing.
Continue readinginnovateIT Car Wash Equipment & Solutions
Car Wash Equipment Built To Keep Your Running
Deliver a better wash, earn more profits, and eliminate downtime with operator-designed car wash equipment built to support your success
Innovation
Durability
Expertise
Equipment For Operators
Who Expect More
As operators ourselves, we understand that outfitting your tunnel is a major investment, and choosing the right equipment is essential to your success.
That’s why we design reliable, high-performance solutions to help you maximize uptime, boost profits, and deliver a superior wash experience.
Reliable performance keeps your wash running, even in high-volume environments
Durable components reduce maintenance costs and extend the life of your investment
Simplified design makes training easy and troubleshooting fast, so your team stays productive
Consistent wash quality builds customer trust and drives repeat business
Consistent, Repeatable Performance
Reliable equipment isn’t just a luxury, it’s the foundation of a profitable car wash.
That’s why car wash operators across the country trust Hoffman innovateIT to deliver equipment that performs under pressure, simplifies operations, and consistently produces repeatable quality results.
Trusted By Leading Car Washes
Nathan Bertsch
Chief Innovation Officer
Get Started
Boost Profitability. Minimize Downtime. Maximize Efficiency.
Request Information
Fill out our form to learn more
Consult with Our Experts
Get a tailored equipment plan for your needs
Install and Optimize
Experience consistent, repeatable performance
Want to learn more? Download our Product Catalog
Start Minimizing Downtime and Maximizing Profiitability
Modern Car Wash Podcast S1E8: Shane Groff & Dan St-Jacques
Dan St-Jacques
innovateIT’s Director of National Sales & Innovation Shane Groff and Marketing Manager Dan St-Jacques recap their experience at the 2021 SCWA Convention & Expo in Forth Worth.
More Content You May Love
How Much Money Can You Save with a Car Wash Reclaim System?
Reclaim systems have become essential for car wash operations — not just for sustainability, but for substantial cost savings. In this article, we explore how reclaim systems reduce water usage, break down real-world savings scenarios, and highlight how the Hoffman innovateIT Reclaim System delivers reliable, operator-friendly performance.
Car Wash Tour with Tom Hoffman Jr. | Inside Hoffman Car Wash – Halfmoon NY
Join Tom Hoffman Jr. for an exclusive walkthrough of Hoffman Car Wash in Halfmoon, NY, and see how top-tier equipment, layout, and processes come together to drive volume and quality.
Education Session: Solving Reclaim Headaches
Learn how Hoffman innovateIT’s operator-designed Reclaim Water Treatment System helps car wash operators eliminate odor, clogs, and daily maintenance—turning reclaim into a high-performance asset.